Improving the conversion rate is one of the primary goals of the marketing process.
The conversion rate indicates the percentage of customers who have completed the stages of the marketing funnel, starting from learning about the brand until making the purchase. The higher the conversion rate, the more this indicates the success of the marketing process and its achievement of its goals. It is also a positive indicator of the customer’s purchasing experience.
p>In this article, we will learn about strategies for improving the conversion rate, after talking about its concept and implications.
What you will learn:< /span>
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